Our Story
We Got Lucky. You Shouldn't Have To.
We met on a dating app. It took months of bad dates, ghosting, and games. We found each other despite the algorithm, not because of it. That felt wrong. Finding your life partner—the most important decision you'll ever make—shouldn't be left to luck.
We stopped asking 'How do we get more users?' and started asking 'What actually makes relationships work?'
We studied what worked for us. We talked to couples who made it. We found that the apps had it backwards—they optimized for swipes, not for matches. So we built GoodHearted to do the opposite: one match at a time, values first, photos second.
The Founders, GoodHearted
"Your choice of life partner determines 90% of your happiness. We exist to make sure you get that decision right."
The Mission
How We Got Here
The Problem
Swipe Fatigue We got tired of the endless swiping, the ghosting, the dates that went nowhere. Sound familiar?
The Research
What Actually Works We talked to couples who made it. Turns out, shared values beat good photos every time.
The Solution
Values First We built an app that asks the hard questions before showing you a face. No swiping. Just matching.
The Launch
GoodHearted One goal: help you find your person and delete this app forever.
